Simon Sinek notes that the “How” is often given as one of the following goals: to explain how something is different and/or better. To know the “How” isn´t so common either for organizations or for people. Moreover, they can also identify what are their functions in the same organization. People in an organization can easily know what products and services the organization provides. Simon Sinek points out that it is easy to describe the “What”.

The intention is that organizations should inspire workers and customers to act. The “How” and “What” should then derive from do “Why”. Throughout the book the author argues that “Why” should be central to what companies do. The book of Simon Sinek revolves around three questions from a business point of view: He develops an activity as consultant for companies like Microsoft and 3M and collaborates with media like The New York Times and FastCompany. The TED Talk gives you a good tast what the book is about. Simon Sinek gave one of the most popular TED Talks ever How great leaders Inspire action that gathered seventeen million views. “Start With Why: How Great Leaders Inspire Everyone To Take Action”, is a book written by Simon Sinek, who is one of my favourite non-fiction authors ever. Start With Why: How Great Leaders Inspire Everyone To Take Action” By Simon Sinek

Books written by simon sinek